Task 3

Music Track Choice: Chris Brown – Beautiful People

Writers: Chris Brown, Marco, Benassi, Alessandro Benassi, Jean Baptiste

Duration: The music video is 3.45 seconds.

Pace: Upbeat, Fast

Style: Dancehall, Electro House, EuroPop

Producers: Benny Banassi, Alle Benassi

Video has individuals such as Brandy, Tyga, Big Sean, Game, Ryan Leslie, Bow Wow, Pharrel Williams, Swizz Beatz, T-Pain, Estelle, Teyana Taylor, Omarion, Diddy, Kevin McCall, Nelly and Timberland.

Meaning

The song in my perspective is trying to suggest everyone is beautiful and equal in this world.I personally think that the music video is trying to allow people to see that they are all equal and beautiful in their own way.

Equality is being portrayed. 

This is emphasized from the use of text to bring our attention back to the message. It eliminates the fun, entertainment and shows layer to beneath. We can see this as a way drawing away what we do, have that we are all beautiful.

Imagery / Locations

Content

The music video includes: Chris Brown messing around and dancing, this was one theme continued throughout the music video with other individuals getting involved. Showing different celebrities signifying beauty from them. It provided a Range of people, not only celebrities; they were shown in clubs mainly. The contrast in status shows their equality and that all of them are beautiful. Random shots, i.e. the car scene (turning lights off and on), unexpected beauty is signified from the random acts and messing around. It presents a message however you have to go beneath the layers of entertainment presented. Having a fun in clubs, people jumping up and down (DJ playing music loudly) Studio (Working environment) taken and presented to show entertainment and fun (Can be seen as a way of showing Chris Browns hard work in the production for the music). Use of instruments to show talents. “Don’t let them bring you down” message on the wall showing meaning and it can show a sense in not giving up due to the musical talents presented before hand. Could also show reference to how Chris brown didn't give up. Use of talents make more related to Chris Brown.     Night life is one aspect that is shown constantly within the music video. Streets, scooters. Showing difference is also beautiful and fun and can be related to people’s daily lives. Lights to elaborate on the fun they are having. Use of yellow color with light makes the individuals stand out. Giving more resemblance to the meaning of how beautiful they are. Ends with a message – Your beautiful at the end behind Chris brown to break the constant fun and remind individuals of the overall message.

History & Record Label Information

The print screens below are showing the history about the record and single and what it charted within certain places etc.

The print screen above shows what number ‘Beautiful People,’ positioned within the charts all over the world. The table in the above shows the certifications and year-end charts.

The print screen above shows the radio and release history about ‘Beautiful People,’ and the country, date, version, format and label it was released with etc.

The print screen above shows that the single was remixed as it was popular and a lot of people enjoyed the song, so they remixed it.

Found Footage (Live Performance)

http://www.youtube.com/watch?v=BrBoUl2eV74 

Elements of the original music video are adapted in the live performance including the following features:

•  Use of bright colors maintained in Live Performance  
• The dancing and entertainment used once again  
• Dark atmosphere

• Colors of black and white used with neon lights
• Chris is wearing white with neon lights and backing dancers are wearing black with neon lights. This creates a contrast and allows Chris brown to stand out from the rest of the dancers. 
• The neon lights change to different colors ranging from white, yellow, blue, orange and so on. 
• Difference to the original music video is the main concentration is of Chris brown and two other dancers. 
• Use of stairs to change and switch dancers with different types of neon lights on them.
• Clothing of backing dancers are the same colors showing equality which is one of the main concepts in the song that lead to the main message of being beautiful.  Word Board